{"id":3529,"date":"2021-10-06T15:56:08","date_gmt":"2021-10-06T14:56:08","guid":{"rendered":"https:\/\/www.exploradental.com\/?p=3529"},"modified":"2021-10-06T15:56:08","modified_gmt":"2021-10-06T14:56:08","slug":"errores-posicionamiento-y-reputacion-online","status":"publish","type":"post","link":"https:\/\/webnueva.exploradental.com\/?p=3529","title":{"rendered":"3 errores que pueden arruinar tu posicionamiento y reputaci\u00f3n online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\ud83e\udd14 \u00bfSabes cu\u00e1les son los principales <strong>errores de posicionamiento y reputaci\u00f3n online<\/strong> en tu cl\u00ednica dental? Normalmente, solemos escuchar que para tener una buena reputaci\u00f3n necesitamos de mucho tiempo y para arruinarla solo unos segundos.\u00a0 El hecho de no trabajar la reputaci\u00f3n digital de tu cl\u00ednica dental, es equivalente a tener una fachada descuidada. Por este motivo, <\/span><span style=\"font-weight: 400;\">debemos prestar mucha atenci\u00f3n a este aspecto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Hoy desde <a href=\"https:\/\/www.exploradental.com\/contacto-marketing-digital-web\/\"><strong>Explora Dental<\/strong><\/a>, especialistas en <strong>marketing para cl\u00ednicas dentales<\/strong>, analizaremos y hablaremos de los 3 principales errores que pueden arruinar tu <\/span><b>posicionamiento y reputaci\u00f3n online.\u00a0<\/b><\/p>\n<h2><b>3 errores del posicionamiento y reputaci\u00f3n online<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n te detallamos cu\u00e1les son esos <\/span><b>errores de posicionamiento y reputaci\u00f3n online <\/b><span style=\"font-weight: 400;\">que las cl\u00ednicas dentales siguen haciendo y que perjudica seriamente la perspectiva que ten\u00edan tus pacientes de la cl\u00ednica.\ud83d\udc4c \u00a1Vamos a ello!<\/span><\/p>\n<h3><b>Adquirir rese\u00f1as en Google<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83e\uddb7 Existen organizaciones afines a mejorar las <strong>opiniones de tu cl\u00ednica dental<\/strong> mediante la <\/span><b>compraventa de buenas rese\u00f1as<\/b><span style=\"font-weight: 400;\"><strong> en Google<\/strong> y otro tipo de plataformas o redes sociales. Sin embargo, este tipo de acciones no son para nada recomendadas y es uno de los errores m\u00e1s graves que una cl\u00ednica puede cometer.<\/span><\/p>\n<p>\ud83d\udcbb Google es un motor de b\u00fasqueda inteligente y posee herramientas que distinguen si una rese\u00f1a es aut\u00e9ntica o comprada. Ten mucho cuidado, ya que <strong>te expones a ser penalizado y a que Google suspenda tu ficha de Google My Business.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3543 size-full\" title=\"errores posicionamiento\" src=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2021\/10\/New-Project-2021-10-06T164145.757.jpg\" alt=\"errores posicionamiento\" width=\"600\" height=\"400\" \/><\/p>\n<h3><b>No valorar tu identidad visual<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83d\udd20 Como muchas personas lo saben, el lenguaje escrito tiene un valor enorme para dar a conocer lo que hace una cl\u00ednica dental. Por lo que, es imprescindible que tu <a href=\"https:\/\/www.exploradental.com\/diseno-web-marketing-online\/#_diseno-paginas-web\"><strong>p\u00e1gina web<\/strong><\/a> cuente con un buen trabajo de dise\u00f1o y una excelente <\/span><b>identidad corporativa. \ud83d\udd1d <\/b>De esta forma tu cl\u00ednica causar\u00e1 una buena primera impresi\u00f3n y <span style=\"font-weight: 400;\">conseguir\u00e1 llamar la atenci\u00f3n de tus <a href=\"https:\/\/www.exploradental.com\/gestiona-con-exito-tus-pacientes-potenciales\/\">pacientes potenciales<\/a>.<\/span><\/p>\n<h3><b>Falta de honestidad<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u274e Se trata de uno de los <\/span><b>errores m\u00e1s comunes<\/b><span style=\"font-weight: 400;\"> y tambi\u00e9n uno de los m\u00e1s graves. El <strong>lenguaje<\/strong> es un arma m\u00e1s poderosa de lo que creemos. Tanto es as\u00ed que puede hacernos da\u00f1o en vez de beneficiarnos si no sabemos utilizarlo correctamente.\u00a0<\/span><\/p>\n<p>\ud83d\udcdd Las t\u00e9cnicas de escritura persuasiva, o como llamamos dentro del marketing digital &#8216;<strong>copywriting<\/strong>&#8216;, est\u00e1n orientadas a que el cliente realice una acci\u00f3n concreta, como puede ser pedir una cita en tu cl\u00ednica dental. Sin embargo, muchas veces se emplean estas t\u00e9cnicas sin depurar, ofreciendo mensajes u ofertas confusas. \ud83d\udd0dDesde <strong>Explora Dental<\/strong> te recomendamos <strong>no defraudar las expectativas de tus posibles pacientes.<\/strong><\/p>\n<p>\ud83d\udc49 En Explora Dental lo tenemos claro, <strong>cuidar la reputaci\u00f3n online es importante no solo para ganar pacientes, sino para no perderlos<\/strong>. \ud83c\udd98 \u00bfNecesitas ayuda? Contacta con el equipo de especialistas en marketing digital de <a href=\"https:\/\/www.exploradental.com\/contacto-marketing-digital-web\/\"><strong>Explora Dental<\/strong><\/a>.<\/p>\n<p><a href=\"https:\/\/www.exploradental.com\/contacto-marketing-digital-web\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-2360 size-full\" title=\"contacto explora dental\" src=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2020\/10\/Captura-1.jpg\" alt=\"contacto explora dental\" width=\"727\" height=\"144\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83e\udd14 \u00bfSabes cu\u00e1les son los principales errores de posicionamiento y reputaci\u00f3n online en tu cl\u00ednica dental? Normalmente, solemos escuchar que para tener una buena reputaci\u00f3n necesitamos de mucho tiempo y para arruinarla solo unos segundos.\u00a0 El hecho de no trabajar la reputaci\u00f3n digital de tu cl\u00ednica dental, es equivalente a tener una fachada descuidada. Por [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[168,169,190,54,210,211,212,180,177,112,218,114,122,93,117,213,72,219,220,125,208,209,221],"class_list":["post-3529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital","tag-agencia-marketing","tag-agencia-marketing-bilbao","tag-agencia-marketing-dental","tag-blog","tag-blog-clinica-dental","tag-blog-dental","tag-blog-dentistas","tag-clinicas-dentales","tag-content-marketing","tag-dentista","tag-diseno-clinica-dental","tag-estrategia-de-marketing-para-clinica-dental","tag-estrategia-digital","tag-estrategia-digital-clinicas-dentales","tag-estrategias-de-marketing-para-dentistas","tag-marketing-contenidos-clinicas-dentales","tag-marketing-dental","tag-marketing-dental-bilbao","tag-posicionamiento","tag-redes-sociales-clinica-dental","tag-redes-sociales-clinicas-dentales","tag-redes-sociales-dentistas","tag-reputacion-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b6\ufe0f Errores posicionamiento y reputaci\u00f3n online | Explora Dental<\/title>\n<meta name=\"description\" content=\"\u00bfSabes cu\u00e1les son los principales errores de posicionamiento y reputaci\u00f3n online? 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