{"id":3175,"date":"2021-05-10T14:18:20","date_gmt":"2021-05-10T13:18:20","guid":{"rendered":"https:\/\/www.exploradental.com\/?p=3175"},"modified":"2021-05-10T14:18:20","modified_gmt":"2021-05-10T13:18:20","slug":"odontomarketing-para-la-nueva-realidad","status":"publish","type":"post","link":"https:\/\/webnueva.exploradental.com\/?p=3175","title":{"rendered":"Odontomarketing para la nueva realidad"},"content":{"rendered":"<p>Como en todos los sectores, el\u00a0<strong>marketing<\/strong>\u00a0es vital para incrementar la cartera de clientes. Las cl\u00ednicas dentales, que est\u00e1n en un claro auge en los \u00faltimos a\u00f1os, no pod\u00edan ser menos: aplican el\u00a0<strong><em>odontomarketing<\/em><\/strong>. \u00bfSabes qu\u00e9 es y en qu\u00e9 consiste? Sigue leyendo esta entrada para conocer m\u00e1s detalles.<\/p>\n<h2>Qu\u00e9 es el\u00a0<em>odontomarketing<\/em><\/h2>\n<p>Se podr\u00eda definir al\u00a0<strong><em>odontomarketing\u00a0<\/em><\/strong>como la aplicabilidad de la comercializaci\u00f3n de un servicio, el cual brinda el profesional odontol\u00f3gico, enfocado en mantener o incrementar la calidad de vida de los pacientes. En resumen, es una\u00a0<strong>mezcla de profesionalidad, producto, precio, plaza y promoci\u00f3n\u00a0<\/strong>que est\u00e1n ligadas a los servicios que se ofrecen, que en este caso ser\u00eda los odontol\u00f3gicos.<\/p>\n<p>Cabe destacar que el\u00a0<strong>marketing\u00a0<\/strong>nos ayuda a\u00a0<strong>vincular las necesidades de los pacientes y a dise\u00f1ar un objetivo<\/strong>\u00a0de ventas. Para ello, es clave conocer el tipo de cliente y lo que este desea, adem\u00e1s de entender sus exigencias. Muchas compa\u00f1\u00edas optan por iniciar estudios demogr\u00e1ficos, conductores o psicogr\u00e1ficos de los pacientes a los que dirigir\u00e1 sus servicios. \u00bfEl objetivo? Atraer al mayor n\u00famero posible de personas.<\/p>\n<p>Siempre ser\u00e1 buena idea esforzarse en\u00a0<strong>aplicar diferentes t\u00e9cnicas de marketing interno<\/strong>\u00a0para que recomienden nuestra marca. Un buen profesional no solo debe destacar en su \u00e1mbito (en este caso, la salud dental), sino en extender su trabajo al mayor n\u00famero de personas. Mirar hacia afuera es la clave del \u00e9xito, m\u00e1s en un contexto de dura competencia, en el que se valoran las herramientas que tenga el odont\u00f3logo a su alcance.<\/p>\n<h3>Evitar algunos errores en el\u00a0<em>odontomarketing<\/em><\/h3>\n<p>Existen muchos, pero<strong>\u00a0estos dos\u00a0<\/strong>son los m\u00e1s comunes:<\/p>\n<ol>\n<li><strong>Baja calidad de las comunicaciones de sus servicios<\/strong>. Esto es, anunciar todos sus tratamientos bajo campa\u00f1as que no interesan al p\u00fablico objetivo, ergo, de mala calidad. Los anuncios para darse a conocer deben ser lo m\u00e1s originales posibles, sin copiarse de la competencia.<\/li>\n<li><strong>Ser profesionales de la odontolog\u00eda<\/strong>\u00a0y emprender t\u00e9cnicas de este tipo\u00a0<strong>es muy diferente a ser dise\u00f1ador gr\u00e1fico o mercad\u00f3logo<\/strong>. En este caso, recuerda contar con los mejores profesionales de la publicidad, los cuales te pueden ayudar a aupar tu negocio.<\/li>\n<\/ol>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-3177 aligncenter\" src=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2021\/05\/shutterstock_1654083868-1-300x191.jpg\" alt=\"Odontomarketing\" width=\"300\" height=\"191\" \/><\/h2>\n<h2>La pandemia ha cambiado al mundo dental<\/h2>\n<p>La\u00a0<strong>pandemia\u00a0<\/strong>del COVID-19 ha cambiado la forma en la que vemos todos los servicios. Adem\u00e1s,<strong>\u00a0c\u00f3mo percibimos la vida<\/strong>\u00a0tambi\u00e9n ha cambiado: estamos muy enfocados en\u00a0<strong>prevenir\u00a0<\/strong>y, si es necesario invertir para evitar estos problemas, lo hacemos. Para triunfar con un plan de marketing, hay que ser conscientes del momento actual y, sobre todo,\u00a0<strong>c\u00f3mo podemos cambiar la vida de las personas<\/strong>.<\/p>\n<p>Para tener claro el dinero que se puede invertir en dar a conocer la cl\u00ednica, diversos expertos aseguran que se deben<strong>\u00a0invertir entre el 5 y el 10 % de los ingresos reales\u00a0<\/strong>de la compa\u00f1\u00eda. Siempre, adem\u00e1s, se debe calcular el retorno de la inversi\u00f3n y ajustar el plan a medida de que se vaya cumpliendo o no.<\/p>\n<p>SI tienes una cl\u00ednica o vas a abrirla, el\u00a0<em><strong>odontomarketing\u00a0<\/strong><\/em>te interesa. Por eso, te explicamos qu\u00e9 es y en qu\u00e9 consiste, te contamos los fallos m\u00e1s comunes y c\u00f3mo la pandemia ha cambiado al sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como en todos los sectores, el\u00a0marketing\u00a0es vital para incrementar la cartera de clientes. Las cl\u00ednicas dentales, que est\u00e1n en un claro auge en los \u00faltimos a\u00f1os, no pod\u00edan ser menos: aplican el\u00a0odontomarketing. \u00bfSabes qu\u00e9 es y en qu\u00e9 consiste? Sigue leyendo esta entrada para conocer m\u00e1s detalles. Qu\u00e9 es el\u00a0odontomarketing Se podr\u00eda definir al\u00a0odontomarketing\u00a0como la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[164,72,182,183,184],"class_list":["post-3175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital","tag-agencia-de-marketing-dental","tag-marketing-dental","tag-odontomarketing","tag-pandemia","tag-postcovid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Odontomarketing: qu\u00e9 es, en qu\u00e9 consiste y sus caracter\u00edsticas<\/title>\n<meta name=\"description\" content=\"El odontomarketing es muy necesario para las cl\u00ednicas dentales. \u00bfC\u00f3mo ha cambiado la pandemia esta t\u00e9cnica?\" \/>\n<meta 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