{"id":2325,"date":"2020-08-27T12:04:34","date_gmt":"2020-08-27T10:04:34","guid":{"rendered":"https:\/\/www.exploradental.com\/?p=2325"},"modified":"2020-08-27T12:04:34","modified_gmt":"2020-08-27T10:04:34","slug":"buyer-persona-5-formas-de-identificar-a-tu-cliente-ideal","status":"publish","type":"post","link":"https:\/\/webnueva.exploradental.com\/?p=2325","title":{"rendered":"Buyer persona: 5 formas de identificar a tu cliente ideal"},"content":{"rendered":"<p><strong>El\u00a0<em>buyer\u00a0<\/em>persona es un t\u00e9rmino muy utilizado en el\u00a0<em>marketing\u00a0<\/em>digital<\/strong>. Hasta ahora se utilizaba el p\u00fablico objetivo, pero este concepto empieza a quedarse corto. La red impone un nuevo tipo de entorno, al cual tenemos que adaptarnos. Aqu\u00ed es donde entra en juego este t\u00e9rmino tan popular. \u00bfSabr\u00edas definirlo?<\/p>\n<h2>\u00bfQu\u00e9 es un\u00a0<em>buyer\u00a0<\/em>persona?<\/h2>\n<p>Como te imaginar\u00e1s, este nuevo concepto viene del ingl\u00e9s y\u00a0<strong>hace referencia a un p\u00fablico objetivo mejor definido y humanizado<\/strong>. Internet provee de tanta informaci\u00f3n que podemos perfilar a un cliente ideal en casi todos sus aspectos, al menos los m\u00e1s interesantes desde el punto de vista del\u00a0<em>marketing<\/em>.<\/p>\n<p>As\u00ed,\u00a0<strong>esta representaci\u00f3n es la del consumidor final de tu negocio<\/strong>, cuyo perfil se construye a partir de datos demogr\u00e1ficos, comportamientos, necesidades y motivaciones. La idea es tratar de comprender al cliente poni\u00e9ndose en su lugar, algo que marca la principal diferencia con el p\u00fablico objetivo. Ahora se trata de precisar lo que quiere el comprador en vez de imaginarse un grupo homog\u00e9neo de personas con las mismas necesidades.<\/p>\n<p>Una vez definido,\u00a0<strong>conocer\u00e1s bien a las personas a las que te diriges<\/strong>, lo que te har\u00e1 ganar en eficacia y te permitir\u00e1 crear mensajes que resulten m\u00e1s atractivos. Al fin y al cabo, te est\u00e1s anticipando a lo que quiere tu comprador real.<\/p>\n<h2><a class=\"dt-single-image\" href=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2020\/08\/shutterstock_270552542-scaled.jpg\" data-dt-img-description=\"\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2329\" src=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2020\/08\/shutterstock_270552542-300x200.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/a><\/h2>\n<h2>Cinco formas de identificar al cliente ideal<\/h2>\n<p>Crear una serie de clientes ideales es muy \u00fatil para tu negocio, ya que tendr\u00e1s una referencia fiel a la que dirigirte y evitar\u00e1s dar palos de ciego. A la hora de crear tus\u00a0<em>buyer<\/em>\u00a0personas, ten en cuenta estas formas:<\/p>\n<p>\u00b7\u00a0<strong>Analizar las redes sociales<\/strong>. Las redes te ofrecen mucha informaci\u00f3n de tu cliente ideal. En ellas interact\u00faan todo tipo de personas y de maneras distintas. Analiza c\u00f3mo han llegado hasta tu negocio, sus h\u00e1bitos e intereses, c\u00f3mo se expresa, edad o grupo de poblaci\u00f3n.<\/p>\n<p>\u00b7\u00a0<strong>Realiza encuestas<\/strong>. Esta es una forma sencilla de obtener informaci\u00f3n voluntaria, la cual te permitir\u00e1 perfilar al m\u00e1ximo tu p\u00fablico objetivo. Procura enfocar las preguntas de modo que sean \u00fatiles para tu negocio.<\/p>\n<p>\u00b7\u00a0<strong>Descubre en qu\u00e9 trabaja<\/strong>. El trabajo de las personas define en buena medida sus vidas, ya que le prestar\u00e1n atenci\u00f3n y buscar\u00e1n informaci\u00f3n activa sobre el sector. As\u00ed, si tu negocio est\u00e1 en el \u00e1rea de inter\u00e9s de un posible cliente, es muy probable que te acabe encontrando. Conociendo este detalle, no te supondr\u00e1 un problema anticiparte.<\/p>\n<p>\u00b7\u00a0<strong>Necesidades diarias<\/strong>. La raz\u00f3n de existir de cualquier empresa es suplir las necesidades de otras personas. Una forma de crear tu cliente ideal es conociendo qu\u00e9 necesidades busca solucionar, lo que te llevar\u00e1 a crear mejores productos y mensajes m\u00e1s efectivos.<\/p>\n<p>\u00b7\u00a0<strong>\u00bfD\u00f3nde se informan?<\/strong>\u00a0Responder a esta pregunta te permitir\u00e1 descubrir los canales que usan, la clave para que te localicen y para que vean tus contenidos.<\/p>\n<p>En definitiva, crear un buen\u00a0<strong><em>buyer\u00a0<\/em>persona<\/strong>\u00a0te resultar\u00e1 de gran utilidad para alcanzar los objetivos de tu negocio. Con estos perfiles tendr\u00e1s una fotograf\u00eda precisa de tus posibles compradores, lo que te permitir\u00e1 alcanzarlos de una forma m\u00e1s eficiente y humana.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0buyer\u00a0persona es un t\u00e9rmino muy utilizado en el\u00a0marketing\u00a0digital. Hasta ahora se utilizaba el p\u00fablico objetivo, pero este concepto empieza a quedarse corto. La red impone un nuevo tipo de entorno, al cual tenemos que adaptarnos. Aqu\u00ed es donde entra en juego este t\u00e9rmino tan popular. \u00bfSabr\u00edas definirlo? \u00bfQu\u00e9 es un\u00a0buyer\u00a0persona? Como te imaginar\u00e1s, este nuevo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[148,107],"class_list":["post-2325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital","tag-buyer-persona","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buyer persona: c\u00f3mo crear el comprador ideal sin apenas esfuerzo<\/title>\n<meta name=\"description\" content=\"El buyer persona es indispensable para poder acrecentar tu negocio. 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