{"id":2306,"date":"2020-07-01T10:28:29","date_gmt":"2020-07-01T08:28:29","guid":{"rendered":"https:\/\/www.exploradental.com\/?p=2306"},"modified":"2020-07-01T10:28:29","modified_gmt":"2020-07-01T08:28:29","slug":"analisis-de-la-competencia-como-investigar-a-tus-competidores","status":"publish","type":"post","link":"https:\/\/webnueva.exploradental.com\/?p=2306","title":{"rendered":"C\u00f3mo analizar a tu competencia en cinco pasos"},"content":{"rendered":"<p>El\u00a0<strong>an\u00e1lisis de la competencia<\/strong>\u00a0es esencial si te planteas impulsar un negocio que, l\u00f3gicamente, compartir\u00e1 mercado y objetivos con otras organizaciones.<\/p>\n<h2>Previos sobre la competencia<\/h2>\n<p>Tu competencia es quien\u00a0<strong>satisface id\u00e9nticas necesidades que t\u00fa<\/strong>. Estudiarla te permite conocer la realidad, identificar debilidades y amenazas y determinar tus fortalezas y oportunidades.<\/p>\n<p>Al analizarla, debes formularte estas cuestiones:<\/p>\n<ul>\n<li><strong>Qui\u00e9nes<\/strong>\u00a0constituyen tu competencia, tanto directa como indirecta.<\/li>\n<li>Qu\u00e9 <strong>tama\u00f1o<\/strong>\u00a0y fuerza tienen.<\/li>\n<li>Qu\u00e9 volumen de <strong>ventas y cuota <\/strong>de mercado suponen.<\/li>\n<li>Qu\u00e9 calidades y diferencias tienen sus <strong>servicios<\/strong>.<\/li>\n<li>Qu\u00e9 <strong>estrategias<\/strong>\u00a0mercadol\u00f3gicas, comerciales y de comunicaci\u00f3n est\u00e1n aplicando.<\/li>\n<\/ul>\n<h2><a class=\"dt-single-image\" href=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2020\/07\/shutterstock_1226640061-1.jpg\" data-dt-img-description=\"\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2309\" src=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2020\/07\/shutterstock_1226640061-1.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/a><\/h2>\n<h2>SEO y competencia<\/h2>\n<p>Uno de los campos de batalla principales entre competidores de un mismo mercado se libra en los\u00a0<strong>buscadores de Internet<\/strong>, especialmente en Google. La raz\u00f3n es clara: solo unas marcas privilegiadas ocupan sus primeras posiciones, que son las que m\u00e1s ventas generan. La pugna por conseguir un hueco all\u00ed es important\u00edsima. Y no solo depende de lo que t\u00fa haces, sino tambi\u00e9n de tus competidores.<\/p>\n<p>Por eso, el\u00a0<strong>an\u00e1lisis de la competencia en SEO<\/strong>\u00a0es inaplazable para cualquier empresa: ofrece informaci\u00f3n de m\u00e1ximo inter\u00e9s que no resulta complicado compilar ni aprovechar.<\/p>\n<h3>An\u00e1lisis de la competencia en SEO<\/h3>\n<p>Cinco son las l\u00edneas de trabajo que permiten identificar los factores diferenciadores y, en consecuencia, dise\u00f1ar estrategias y planes de actuaci\u00f3n que te permitir\u00e1n destacar en el posicionamiento org\u00e1nico.<\/p>\n<p><strong>1. Experiencia de usuario<\/strong><\/p>\n<p>\u00bfC\u00f3mo se siente el internauta cuando interact\u00faa con los sitios web de tus competidores? Tienes que entrar en ellos y comprobarlo t\u00fa mismo. Valora qu\u00e9 recursos emplean para generar conversiones, c\u00f3mo gestionan las compras\u00a0<em>online<\/em>\u00a0y los carritos de compra, qu\u00e9 dise\u00f1o web ofrecen, qu\u00e9 imagen de marca proyectan y si existen o no impactos promocionales en ellas. Por supuesto, considera tambi\u00e9n si inspira confianza navegar por estas webs que compiten contigo por los mismos clientes.<\/p>\n<p><strong>2.\u00a0<em>Linkbuilding<\/em><\/strong><\/p>\n<p>La presencia de enlaces en un sitio web, especialmente en t\u00e9rminos bidireccionales, es un elemento que ayuda al posicionamiento. Utiliza herramientas como MajesticSEO o similares para indagar en este campo. Comprueba a qu\u00e9 dominios y webs llevan esos enlaces, de qu\u00e9 tipo son, qu\u00e9\u00a0<em>anchor texts<\/em>\u00a0est\u00e1n empleando&#8230; y compara los resultados con lo que tu empresa est\u00e1 haciendo.<\/p>\n<p><strong>3.\u00a0<em>Marketing<\/em>\u00a0de contenido<\/strong><\/p>\n<p>Encontrar\u00e1s mucha inspiraci\u00f3n y buenas ideas valorando qu\u00e9 contenidos est\u00e1n publicando tus rivales en sus webs. La existencia y calidad de comentarios de usuarios, referencias, blogs, FAQ, gu\u00edas de usuario&#8230; son doblemente cruciales: para el posicionamiento y para la satisfacci\u00f3n de los usuarios web.<\/p>\n<p><strong>4. Redes sociales<\/strong><\/p>\n<p>En la misma l\u00ednea, f\u00edjate en sus redes. \u00bfCu\u00e1les son y c\u00f3mo est\u00e1n utiliz\u00e1ndolas? \u00bfCon qu\u00e9 frecuencia? \u00bfQu\u00e9 promociones, concursos o tipos de mensajes publican habitualmente? Eval\u00faa y compara con tu plan de acci\u00f3n.<\/p>\n<p><strong>5. Seo\u00a0<em>On-Site<\/em><\/strong><\/p>\n<p>Tambi\u00e9n te aportar\u00e1 informaci\u00f3n jugosa fijarte en este tipo de recursos: arquitectura web, distribuci\u00f3n y peso de las categor\u00edas definidas, pol\u00edtica de palabras clave, enlaces internos y otros elementos t\u00e9cnicos.<\/p>\n<p>El an\u00e1lisis de la competencia no es un fin en s\u00ed mismo. No se trata de copiar\u00a0<em>per se<\/em>, sino de\u00a0<strong>conocer la realidad<\/strong> para adecuarla a tu imagen, tus circunstancias y tus objetivos. En Explora Dental estaremos encantados de ayudarte a diferenciarte de la competencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0an\u00e1lisis de la competencia\u00a0es esencial si te planteas impulsar un negocio que, l\u00f3gicamente, compartir\u00e1 mercado y objetivos con otras organizaciones. Previos sobre la competencia Tu competencia es quien\u00a0satisface id\u00e9nticas necesidades que t\u00fa. Estudiarla te permite conocer la realidad, identificar debilidades y amenazas y determinar tus fortalezas y oportunidades. Al analizarla, debes formularte estas cuestiones: Qui\u00e9nes\u00a0constituyen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[139,140,141,142,26,11,143],"class_list":["post-2306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital","tag-competencia","tag-experiencia-de-usuario","tag-linkbuilding","tag-marketing-de-contenido","tag-redes-sociales","tag-seo","tag-seo-on-site"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An\u00e1lisis de la competencia: c\u00f3mo investigar a tus competidores<\/title>\n<meta name=\"description\" content=\"El an\u00e1lisis de la competencia te ofrece numerosas ventajas y un punto de partida esencial para ganarles terreno. 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