{"id":2297,"date":"2020-06-16T09:00:16","date_gmt":"2020-06-16T07:00:16","guid":{"rendered":"https:\/\/www.exploradental.com\/?p=2297"},"modified":"2020-06-16T09:00:16","modified_gmt":"2020-06-16T07:00:16","slug":"como-captar-pacientes-con-tu-plan-de-marketing-dental","status":"publish","type":"post","link":"https:\/\/webnueva.exploradental.com\/?p=2297","title":{"rendered":"C\u00f3mo captar pacientes con tu plan de marketing dental"},"content":{"rendered":"<p>Tener un\u00a0<strong>plan de\u00a0<em>marketing<\/em><\/strong><em>\u00a0<\/em>es clave para el \u00e9xito de cualquier negocio, y\u00a0<strong>el sector dental no es una excepci\u00f3n<\/strong>. Para que una cl\u00ednica dental prospere han de atenderse un n\u00famero m\u00ednimo de pacientes al mes. Y, para atraer nueva clientela, el centro debe ofrecer un producto competitivo a buenos precios, junto con servicios de calidad y todo ello respaldado\u00a0<strong>por un s\u00f3lido plan de\u00a0<em>marketing\u00a0<\/em>dental<\/strong>. Aqu\u00ed te damos algunas ideas sobre c\u00f3mo elaborarlo.<\/p>\n<h3>Sistemas de bonificaci\u00f3n<\/h3>\n<p>El boca a boca y las\u00a0<strong>recomendaciones\u00a0<\/strong>son muy importantes para un negocio dental pues, de hecho, la mayor\u00eda de los nuevos clientes van a una cl\u00ednica dental que le han recomendado otros, ya sean amigos y familiares o por comentarios\u00a0<em>online<\/em>. Pero \u00bfc\u00f3mo animar a esos clientes a que hablen bien de ti o que te consigan a personas que prueben tus servicios? Una buena idea es<strong>\u00a0utilizando un programa de bonificaci\u00f3n por recomendaci\u00f3n<\/strong>.<\/p>\n<p>Aqu\u00ed, la motivaci\u00f3n de los pacientes es simple: si un paciente recomienda tu cl\u00ednica a un amigo o familiar y este acaba haci\u00e9ndose un tratamiento, este paciente es recompensado con un descuento o un producto dental. Este programa tiene un doble beneficio: estrecha lazos tanto con los antiguos clientes como con la nueva clientela.<\/p>\n<h3>Identifica a tu p\u00fablico objetivo<\/h3>\n<p>Las\u00a0<strong>mujeres\u00a0<\/strong>son grandes consumidoras de productos dentales y las que m\u00e1s servicios de este tipo contratan. Son exigentes y, adem\u00e1s, tienen mucho donde elegir, por eso es tan importante cuidar a este colectivo. Una buena idea de\u00a0<em>marketing\u00a0<\/em>que atraer\u00e1 a m\u00e1s mujeres a tu cl\u00ednica es cuidando es\u00a0<strong>aspecto\u00a0<\/strong>de la misma. No nos referimos solo al interior, sino tambi\u00e9n al logo y a todos los productos de publicidad relacionados con tu negocio.<\/p>\n<p>A las mujeres les gusta estar informadas para tomar decisiones, por lo que es buena idea trabajar con proveedores que tengan una larga experiencia en\u00a0<em>marketing\u00a0<\/em>dental, ya que saben c\u00f3mo tratar con ellas.<\/p>\n<h3><a class=\"dt-single-image\" href=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2020\/06\/shutterstock_603406967-1.jpg\" data-dt-img-description=\"\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2300\" src=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2020\/06\/shutterstock_603406967-1.jpg\" alt=\"Plan de Marketing\" width=\"460\" height=\"302\" \/><\/a>Un servicio al cliente perfecto<\/h3>\n<p>Si hablamos de\u00a0<em>marketing\u00a0<\/em>dental estrat\u00e9gico, es muy importante que\u00a0<strong>vigiles tu mercado<\/strong>\u00a0y conozcas a la competencia, de manera que puedas diferenciar tus pr\u00e1cticas de las de ellos y estar donde tus clientes quieran, ofreci\u00e9ndoles lo que necesitan.<\/p>\n<p>Para conseguir una ventaja a\u00fan mayor con la competencia, s\u00e9 exigente con tus empleados. Aunque tengas a los mejores dentistas, si tu recepcionista no levanta la cabeza cuando se acerca un cliente o tu higienista es demasiado borde, es posible que tus clientes no vuelvan a tu cl\u00ednica nunca m\u00e1s. Y esto sirve tanto para la atenci\u00f3n presencial como para la telef\u00f3nica; aseg\u00farate de que tu personal tiene don de gentes y se muestra sol\u00edcito y amable con los clientes.<\/p>\n<p>En definitiva, aumentar el n\u00famero de clientes de una cl\u00ednica dental necesita precios y productos competitivos, un servicio excelente (tanto en los tratamientos como en la atenci\u00f3n al cliente) y\u00a0<strong>un buen plan de\u00a0<em>marketing<\/em><\/strong>. Esto \u00faltimo trabaja en dos objetivos: atraer a nuevas personas a tu negocio y mantener a los que ya tienes para que repitan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tener un\u00a0plan de\u00a0marketing\u00a0es clave para el \u00e9xito de cualquier negocio, y\u00a0el sector dental no es una excepci\u00f3n. Para que una cl\u00ednica dental prospere han de atenderse un n\u00famero m\u00ednimo de pacientes al mes. Y, para atraer nueva clientela, el centro debe ofrecer un producto competitivo a buenos precios, junto con servicios de calidad y todo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[114,72,107],"class_list":["post-2297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-estrategia-de-marketing-para-clinica-dental","tag-marketing-dental","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plan de marketing dental: por qu\u00e9 es tan importante en tu negocio<\/title>\n<meta name=\"description\" content=\"El plan de marketing dental no solo te ayudar\u00e1 a atraer a m\u00e1s clientes a tu negocio, sino que reforzar\u00e1 los lazos con los antiguos. 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