{"id":2251,"date":"2020-05-15T09:00:21","date_gmt":"2020-05-15T07:00:21","guid":{"rendered":"https:\/\/www.exploradental.com\/?p=2251"},"modified":"2020-05-15T09:00:21","modified_gmt":"2020-05-15T07:00:21","slug":"analitica-en-inbound-marketing-que-medir-y-por-que","status":"publish","type":"post","link":"https:\/\/webnueva.exploradental.com\/?p=2251","title":{"rendered":"Anal\u00edtica en inbound marketing, \u00bfqu\u00e9 medir y por qu\u00e9?"},"content":{"rendered":"<p>Para que puedas entender la importancia del<strong>\u00a0<em>inbound marketing<\/em>\u00a0<\/strong>y de los datos que se desprenden de su anal\u00edtica, lo mejor es definir la estrategia en t\u00e9rminos sencillos. As\u00ed, tienes que saber que este tipo de\u00a0<em>marketing\u00a0<\/em>es aquel\u00a0<strong>cuya funci\u00f3n es atraer clientes a trav\u00e9s del contenido.<\/strong>\u00a0Un contenido que debe atrapar al cliente o al usuario, quien debe encontrar valor en todas y cada una de las etapas de su experiencia hasta la conversi\u00f3n.<\/p>\n<h2>La importancia de los contenidos en el\u00a0<em>inbound marketing<\/em>\u00a0en el marco de su eficacia<\/h2>\n<p>Est\u00e1 claro que una vez te decides a poner en marcha esta u otra estrategia en tu negocio, lo que quieres son resultados. Resultados a diferentes plazos, pero, en definitiva, resultados eficaces.<\/p>\n<p>En este caso concreto y a diferencia de otro tipo de estrategias, el\u00a0<em><strong>inbound marketing\u00a0<\/strong><\/em>consiste en crear contenidos que atraen por s\u00ed solos a los usuarios. Suelen ser contenidos que se basan en dar soluciones a las necesidades de los clientes. Hacer que los usuarios lleguen a tu sitio porque te necesitan o necesitan lo que vendes. As\u00ed<strong>, la mejor manera de medir estos resultados en este escenario es con un aumento de ventas o de audiencia.<\/strong><\/p>\n<p>No obstante, el n\u00famero de ventas es una de las mediciones a tener en cuenta, pero no la \u00fanica. Medir el aumento de<em>\u00a0leads<\/em>\u00a0es bastante interesante. A mayor n\u00famero de clientes potenciales, mayor n\u00famero de probabilidades de conversiones. As\u00ed, las mediciones te indicar\u00e1n la efectividad de la estrategia llevada a cabo cuando m\u00e1s que nunca es necesario conseguir esas conversiones y esos\u00a0<em>leads<\/em>\u00a0en un mercado marcado por la competitividad.<\/p>\n<h2><a class=\"dt-single-image\" href=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2020\/05\/shutterstock_1119958805-1.jpg\" data-dt-img-description=\"\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2255\" src=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2020\/05\/shutterstock_1119958805-1.jpg\" alt=\"Inbound marketing\" width=\"600\" height=\"400\" \/><\/a><\/h2>\n<h2>La competitividad, la clave de la importancia del\u00a0<em>inbound marketing<\/em><\/h2>\n<p>Ser\u00e1 precisamente por esa caracter\u00edstica del mercado actual, la competitividad, por la que este tipo de disciplina es tan necesaria y tan relevante. Por un lado, tenemos a los consumidores, quienes han dejado de pensar y de consumir como antes. Ahora se consume y se piensa diferente. Por otro lado, tenemos a las empresas en un momento en el que nunca antes hab\u00eda sido tan f\u00e1cil emprender, pero tampoco fracasar. Todo un panorama en el que\u00a0<strong>marcar la diferencia es la \u00fanica manera de sobrevivir.<\/strong><\/p>\n<p>Contar con una estrategia de<em>\u00a0inbound marketing\u00a0<\/em>es la manera de llegar a esa audiencia diferente, que ya no se conforma con los anuncios de radio o de televisi\u00f3n. Te guste o no, estamos en<strong>\u00a0la era de la conversi\u00f3n.<\/strong>\u00a0Una \u00e9poca en la que la m\u00e9trica es esencial, siendo este\u00a0<strong>el porqu\u00e9 de la importancia de la anal\u00edtica<\/strong>\u00a0de la disciplina de\u00a0<em>marketing\u00a0<\/em>que estamos abordando.<\/p>\n<p>Medir, por lo tanto, la tasa de las conversiones ser\u00e1 una de las formas de conocer la efectividad de tus estrategias; de la llegada del impacto. Sin embargo, tambi\u00e9n tendr\u00e1s que contar cu\u00e1ntas visitas al sitio se convierten en<strong><em>\u00a0leads<\/em>,<\/strong>\u00a0esa\u00a0<strong>tasa de conversi\u00f3n\u00a0<\/strong>de la que ya hemos hablado y<strong>\u00a0la calidad del tr\u00e1fico<\/strong>.<\/p>\n<p>El<strong>\u00a0<em>inbound marketing<\/em><\/strong>\u00a0ha venido para quedarse. Y es la hora de apuntarte este tanto para seguir estando presente. Un momento de estrategias, pero tambi\u00e9n de<strong>\u00a0mediciones.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para que puedas entender la importancia del\u00a0inbound marketing\u00a0y de los datos que se desprenden de su anal\u00edtica, lo mejor es definir la estrategia en t\u00e9rminos sencillos. As\u00ed, tienes que saber que este tipo de\u00a0marketing\u00a0es aquel\u00a0cuya funci\u00f3n es atraer clientes a trav\u00e9s del contenido.\u00a0Un contenido que debe atrapar al cliente o al usuario, quien debe encontrar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[132,133,134,135],"class_list":["post-2251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital","tag-competitividad","tag-inbound-marketing","tag-metricas","tag-tasa-de-conversion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound marketing: la importancia de la disciplina y del an\u00e1lisis<\/title>\n<meta name=\"description\" content=\"Inbound marketing y todo lo que esta estrategia puede hacer por tu negocio. 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