{"id":1489,"date":"2016-03-21T12:36:49","date_gmt":"2016-03-21T12:36:49","guid":{"rendered":"https:\/\/www.exploradental.com\/?p=1489"},"modified":"2016-03-21T12:36:49","modified_gmt":"2016-03-21T12:36:49","slug":"que-es-el-marketing-de-contenidos-para-tu-clinica-dental","status":"publish","type":"post","link":"https:\/\/webnueva.exploradental.com\/?p=1489","title":{"rendered":"\u00bfQu\u00e9 es el marketing de contenidos para tu cl\u00ednica dental?"},"content":{"rendered":"<h1>C\u00f3mo\u00a0 captar nuevos pacientes y fidelizar a los que ya tienes aprovechando las nuevas tecnolog\u00edas<\/h1>\n<p>Seguramente muchas veces te preguntas <strong>c\u00f3mo puedes captar nuevos pacientes y fidelizar a los que ya tienes aprovechando las nuevas tecnolog\u00edas,<\/strong> pero no sepas c\u00f3mo llevarlo a cabo o no tengas el tiempo suficiente para desarrollarlo. Blogs, redes sociales, aplicaciones m\u00f3viles&#8230;son muchos los cambios que se est\u00e1n produciendo a un ritmo dif\u00edcil de seguir y entender. En este v\u00eddeo te explicamos detalladamente en qu\u00e9 consiste nuestra apuesta por tu cl\u00ednica dental y c\u00f3mo en <strong><a href=\"https:\/\/www.exploradental.com\/\">Explora Dental<\/a><\/strong> podemos ayudarte con una s\u00f3lida estrategia de marketing de contenidos. Pero antes, hagamos un breve repaso de c\u00f3mo han evolucionado las cosas.<\/p>\n<p>El modelo cl\u00e1sico de marketing se basa en dar a conocer productos y servicios a trav\u00e9s de la publicidad. Hasta hace unos a\u00f1os, los reyes absolutos eran los anuncios en radio, televisi\u00f3n y prensa, aunque sus elevados precios y el auge de la tecnolog\u00eda digital, hizo que la publicidad se mudase a formatos online. La publicidad online reproduce el mismo modelo, aunque de manera m\u00e1s econ\u00f3mica y adapt\u00e1ndose a un consumidor m\u00e1s digital. Sin embargo, el usuario sigue siendo todav\u00eda un elemento pasivo que se ve, muchas veces, sobrepasado por una oferta casi infinita y poco diferenciada con mensajes claramente publicitarios.<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1489-1\" width=\"800\" height=\"450\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2016\/03\/explora_dental.mp4?_=1\" \/><a href=\"https:\/\/www.exploradental.com\/wp-content\/uploads\/2016\/03\/explora_dental.mp4\">https:\/\/www.exploradental.com\/wp-content\/uploads\/2016\/03\/explora_dental.mp4<\/a><\/video><\/div>\n<p>Estamos en 2016 y, aunque no queremos decir que sean modelos caducos e inservibles, s\u00ed creemos\u00a0que\u00a0irremediablemente tendr\u00e1n que convivir con otros. Ah\u00ed es donde entra el marketing de contenidos que da respuesta a las nuevas exigencias de un consumidor que ya no solo compra, sino que estudia, valora, opina y recomienda.<\/p>\n<p><strong>Antes de que le des al PLAY, d\u00e9janos que te lo expliquemos con una analog\u00eda rom\u00e1ntica. Tu paciente necesita ser conquistado y reconquistado no solo en cada cita, sino tambi\u00e9n en los momentos en que est\u00e1is separados. Y en esos periodos de ausencia, no se trata tanto de subrayar lo que se pierde sino de recordarle que estar\u00e1s ah\u00ed siempre que lo necesite.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo\u00a0 captar nuevos pacientes y fidelizar a los que ya tienes aprovechando las nuevas tecnolog\u00edas Seguramente muchas veces te preguntas c\u00f3mo puedes captar nuevos pacientes y fidelizar a los que ya tienes aprovechando las nuevas tecnolog\u00edas, pero no sepas c\u00f3mo llevarlo a cabo o no tengas el tiempo suficiente para desarrollarlo. Blogs, redes sociales, aplicaciones [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,71],"tags":[61,10,65,79,81],"class_list":["post-1489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital","category-marketing-de-contenidos","tag-clinica-dental","tag-marketing","tag-marketing-de-contenidos","tag-pacientes","tag-publicidad-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el marketing de contenidos para tu cl\u00ednica dental?<\/title>\n<meta name=\"description\" content=\"\u00bfTe preguntas c\u00f3mo captar nuevos pacientes y fidelizar a los que ya tienes? 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